love this.

…cultural norms. This is why, as Pop Culture Collaborative CEO Bridgit Antoinette Evans has written, our work is not to “shift the narrative” on a particular issue, but instead to activate narrative systems — coordinated systems of mental models, narrative archetypes, and immersive story experiences — that work together to normalize pluralist behaviors and values in the U.S. This narrative system approach accelerates our ability to transform the narrative oceans we are all…
How Do We Know If We Have Transformed Narrative Oceans?
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Pop Culture Collaborative
Mik Moore
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Dec 12, 2023
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love this. and... doesn't the activation of narrative systems also shift narratives, from alternative to dominant, for example?
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Written by Mik Moore239 Followers
·210 Following
Creator of funny videos that matter. Principal at the creative agency Moore+Associates. Co-director Yes, And… Laughter Lab. New Yorker.
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